The SEO agency | What it does, structure, how to choose it.
A SEO Web Agency or SEO agency is a set of professionals dedicated to improving the positioning of products or services of its customers on search engines.
An SEO agency increases the likelihood that supply and demand can meet.
As we know millions of people, right now, are surfing the web using the main search engines. When the keywords entered on the engine have a transactional value, that is when a search aims to get something (good, digital or real service), being among the first results acquires great importance. If the visitor finds my website I will have a greater chance of my competitors being able to convert it into a customer.
In economics the meeting between supply and demand is satisfactory when the offer fully answers the question. But to match supply and demand I have to be able to create a communication channel, have the same code, a message and a referent to make the product or service communicate with the potential customer in a profitable way. They must speak the same language, tune in to the same wavelength and talk. The first point of contact occurs on the search engine. The navigator expresses an interest by typing in a series of keywords on the engine and the only way for a website to respond is to having foreseen the application have the best answer.
The SEO agency takes care of this: it will help you position your product or service from a communicative point of view and, subsequently, focusing on SEO positioning factors, it will allow you to give voice to your project. The search engines take into account, in their classification, over 200 factors.
So what does an SEO agency do in practice?
Detailed briefing with the customer
An analysis of your business
An analysis of the market and your competitors
An analysis of your product or service
An analysis of your communication material
An analysis of internal (website) and external (market) keywords
An analysis of internal strengths, weaknesses, opportunities and market risks
Plan a strategy by selecting the best opportunities
Select the best keywords
Create or modify all the content elements of the website
It intervenes from a technical point of view on the website and makes it the best possible
It goes beyond on-site optimization to plan for effective link building
Create relationships between websites and explicit them in the form of hyperlinks
Continuously monitors and reformulates new tactics to implement long-term strategy
Communicate with the customer and report all actions to keep him aware of the trend
Does your agency follow these steps? This is our working method and we believe it is very good for us and customer satisfaction.
What are the professional figures of a good SEO agency?
An SEO agency is normally composed of
Project manager & SEO strategist
Web designer / Web programmer
The salesman finds the customers, the account manages the relations with the Web Agency, the Project manager is the project manager and normally plans the project strategy, the web designer takes care of the whole technical part, the copywriter creates the contents to hoc on the instructions of the project manager, the link builder will enhance the public relations and will try to improve the popularity of the website by creating new links.
How to choose a good SEO agency
As explained in the list of work actions, an SEO agency should start with listening and analysis actions and then proceed with operational strategies and actions. Following a consolidated work plan is extremely important: it reduces costs, time and improves results. How does the agency you want to work with work?
SEO is teamwork and to achieve good results you need to join forces and collaborate. It will be difficult, if not impossible, to find individuals with all these abilities. So, the first piece of advice is just this: to find a team that can demonstrate its structural strength and have good knowledge in the field of communication. SEO is a work of communication.
The second question we must ask ourselves is: what are the results this agency has achieved? Are they provable? A good agency has a good client portfolio and succeeds, through data, in demonstrating the success of past campaigns.
The third question is whether this agency can promise me results with certainty. In principle, results cannot be promised in the SEO, but work is being done to achieve them. Whoever guarantees the objectives is not serious as it is impossible to predict 100% the movements of the google algorithms. SEO is an inexact science.
Although a precise objective cannot be foreseen, a good agency knows, from experience, if a project can be bankrupt or not. Based on the ROI objectives of the company, with the due uncertainties of the case, one can understand if the result is possible or probable and with what budget to work.
The fourth question is whether I should aim for the cheapest agency. SEO is not cheap. How much money do you need to open a restaurant? And to advertise it? Why should it be easier and cheaper on the web? So don’t aim at those who offer SEO at 200 euros a year, because they won’t be able to do anything with that budget, if they don’t make fun of you. The competition is always higher and only 10 will be able to enter the front page.
The fifth question is how long it takes to position my website. A good agency can place a website within 6-12 months, but the best results will be seen in the years to come. The positioning process is very slow and those who promise quick times should not be listened to, unless they use improper SEO techniques that will be counterproductive in the long term.
AS YOU FOUND IT
The sixth question is how I found that agency. If the SEO agency I am relying on has been reached directly or indirectly through a Google search, it is an excellent sign. It means that his site or that of his customers was very well positioned. Similarly, if satisfied customers have spoken well of it. Beware of agencies without experience or credentials (take a look also at their reviews) that are offered on social networks or forums.